Location Based Services
Location Based Services Information
From the FCC Location Based Services Forum - June 28, 2011
Helping Consumers Harness the Potential of Location Based Services
The FCC's Wireless Telecommunications Bureau in consultation with Federal Trade Commission staff
held a public education forum featuring representatives of telecommunications carriers, technology companies,
consumer advocacy groups and academia on June 28, 2011, exploring how consumers can be both smart and secure
when realizing the benefits of location-based services (LBS).
trends in LBS and how LBS works
benefits and risks of LBS
consumer DOs and DON'Ts
industry best practices
what parents should know about location tracking their children
Location Based News
The 2012 International CES featuring the Location Based Services TechZone, the world's largest
consumer technology tradeshow, was held January 10-13, 2012, in Las Vegas, Nevada.
The Location Based Services TechZone is the premier location for providers of current
location-based custom technologies in both portable and in-car navigation devices.
Poynt has taken its location-based service to the next level by teaming up with MCSC
(Missing Children Society of Canada) to provide search alerts to users in a particular area when a child goes
Like many LBS apps, Poynt’s bread-and-butter is its ability to provide location-specific
information about businesses, events, restaurants, weather, etc., at the moment a consumer needs it. The company’s
new partnership with MCSC will harness the same technology in the form of a geotargeted notification system meant
to help recover missing children.
Pew Internet released a Location Based Services survey finding that more than a quarter of all American
adults—28%—use mobile or social location-based services of some kind.
28% of cell owners use phones to get directions or recommendations based on their current
location—that works out to 23% of all adults.
A much smaller number (5% of cell owners, equaling 4% of all adults) use their phones to check in
to locations using geosocial services such as Foursquare or Gowalla.
9% of internet users set up social media services such as Facebook, Twitter, or LinkedIn so that
their location is automatically included in their posts on those services. That works out to 7% of all adults.
Some Location Based Services
- Finding and tracking the location of a person, pet, vehicle or piece of equipment
- Finding the nearest banking cash machine
- Parcel tracking and vehicle tracking
- Mobile commerce and coupons
- Advertising directed at customers based on their current location
- Personalized weather services
- Location based games
- Recommending social events in a city
- Turn by turn navigation
- Locating people on a cellphone map
- Receiving shopping discount or traffic alerts